Banking

Please email tanth@fdb.com.sg with subject code 'CP-SG' for full agenda and speaker's profile.

Why you should attend?

You only make profit once from a transaction. The systems you put in place to maximize the value of the transaction determines if that is maximum profitability, or not.

In this increasingly competitive selling and pricing environment, a customer profitability analysis, done right, tells you not just which customers are profitable, but why certain customers are more or less profitable than others.

Most companies use aggregate measures of profitability, typically gross margin, or use metrics that do not provide results and information on particular customers, segments or other populations of interest. The sooner you begin, the sooner you will understand how profitable your customers really are, enabling you to make significant margin lift in the next reporting period.

Course Facilitator:

Ø  Mr. David Wayne

Ø  Director

Ø  Roaring Trade Business Consultants

Ø  Senior Lecturer – Australian Institute of Management

Ø  President – Business Networks International

Ø  Premier Partner Manager - IBM

In just 2 days you will able to:

ü  SEGMENTING your customers and the market to maximize revenue and profit

ü  PERFORMING a "Customer Needs Analysis" to target your offering to their needs

ü  APPLYING customer planning to eliminate wasted time

ü  BECOMING the preferred supplier to your customers

ü  REPLACING low performing clients with high performing ones

ü  USING "Customer Relationship Management (CRM)" for marketing automation

Please email tanth@fdb.com.sg with subject code 'CP-SG' for full agenda and speaker's profile.

Other upcoming Events:

Key Performance Indicators Masterclass 17-18 March 2016 Request Brochure 

Advanced Financial Modelling with Excel 19-20 May 2016 Request Brochure

Certified International Professional Negotiator (CIPN) 25-27 April 2016 Request Brochure

Finance for Non-Financial Professionals 25-26 April 2016 Request Brochure

Customer Profitability 21-22 April 2016 Request Brochure

Advance Risk Based Compliance 28-29 April 2016 Request Brochure

HR as Business Partner 9-10 June 2016 Request Brochure

For any other inquiries, please contact the undersigned.
Tee How

Marketing Department (Registration)
DID: +65 6622 7942

If you wish no to receive further email training alerts from FDB Click UNSUBSCRIBE.