| New Play Just For You: Spriza, Inc. ("Spriza")
TICKER: (SPRZ) Good Morning, And A Warm Welcome To All New Members
| Social Networking Company Attracts Millions of Users with Innovative
Free "Search & Win" Technology | | By putting an innovative digital-media spin on a time-tested strategy, Spriza (SPRZ) has created a technology platform that's the perfect definition of "viral" and could leave traditional advertising and marketing methods in the dust. | | Contests and prizes have been used by marketers to engage consumers in their brands for more than a century—it's a tried-and-true method, because people love winning, whether Cracker Jack prizes or a life-changing lottery. An innovative player in the digital-media space, Spriza (SPRZ), www.spriza.com, is giving major consumer brands an easy and effective way to bring contests and prizes into the modern era—with the potential to reach billions of consumers over Facebook, Twitter, and Google Plus. Spriza's breakthrough comes in the form of an online contest platform that uniquely leverages digital media and social networking technologies. The result is a highly viral, hyper-targeted advertising and marketing platform that's built precisely for today's global e-commerce environment. "We're like the Google search engine of contests," said Spriza's chief executive Rob Danard. | | | | User-friendly Interface Encourages Participation While the technology behind it is complex, the Spriza online contest platform (www.spriza.com) is simple enough that even the most novice computer user will find it intuitive. Unlike Groupon, Spriza never asks you to pay anything—you can participate in all the contests and win prizes for free. Contest participants can automatically be notified of every contest held on Spriza by every one of Spriza's advertisers, both via e-mail and on either Facebook, Twitter, or Google Plus—whichever the participant registers with. | | | | Spriza's Secret Weapon: Exponential Growth | | And here's where Spriza shines as a social marketing platform. When the user enters any given contest, he or she also has the opportunity to invite social network friends to enter the drawing, too. For each of your friends you invite into the drawing, you are given one entry into a grand prize drawing. So if you invite 20 Facebook friends to enter a particular contest, you get 20 chances to win the Spriza grand prize. So friends invite friends, more friends invite more friends—because of the generous prizes, most with considerable cash value, that require no entry fee or effort to become eligible to win. | | | | While some of the prizes can be described as spectacular, others are literally life changing: - In the "Cash and Condo Giveaway," a sponsor offered consumers a chance to win $1,000 and an Arizona condo.
- Scotties promoted a "Like No Other Mom Contest" to tie in with Mother's Day on Facebook for a grand prize of $10,000.
- The "Free 4-Year Degree" contest sponsored by Visa, was open free and available to anyone who visited www.spriza.com.
In January, Spriza was contracted to build a "Pick Your Dream Vacation Sweepstakes" contest campaign for DoubleDown Casino®, one of the top social online gaming companies on Facebook. In the first 24 hours, the results were simply astonishing: - more than 36,000 Facebook shares
- more than 3 million website hits
- an impressive 16% conversion rate
| | Bottom Line: What Is Spriza Worth to a Suitor? | | The exit strategy for Spriza investors is acquisition of the company by a major player. Many subscriber networks comparable to the Spriza network have sold for hundreds of millions or even more than $1 billion dollars. For example, WildFire was recently purchased by Google for $450 million, while Radian6 was purchased by Salesforce for $326 million. The Spriza network is already actively running contests for major national brands including the NHL, Visa, FedEx, Universal, American Airlines, Red Carpet, and Callaway. Unlike Amazon and dozens of other Internet companies, Spriza has realized revenues from inception, and so is far ahead of the curve for start-up digital businesses. Yet the network is still in the early stages of exponential growth, so the stock is a bargain at today's levels. Whether Spriza (SPRZ) generates massive revenues with its innovative model or gets snapped up by one of the big technology players, share prices could simply skyrocket—and shareholders would be the biggest winners of all. | | | 
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Monday, February 9, 2015,
Ashok Niroula
